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The following information also applies to ad agencies
contracted by clients.
We accept uncompressed TIF, High-Res JPG, PDF, or EPS
files supplied on floppy disk, Zip disk or CD according to the following
guidelines:
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Ads must be designed PRECISELY to our size
specifications listed here.
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All color ads and artwork must be 300dpi in CMYK
color. No RGB will be accepted.
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B&W full tone images must be at least 300dpi.
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B&W Line Art images must be at least 600dpi.
WE DO NOT ACCEPT GIF OR BMP GRAPHIC
IMAGES, AND ABSOLUTELY NO IMAGES DOWNLOADED FROM WEB SITES. The quality and
resolution of these images is too low for magazine publication.
Color printouts of ads will be accepted ONLY as
color reference...NOT as final ad. If color print is only material
supplied, we will have to rebuild the ad as best we can and charge accordingly
at $60/hour.
WE DO NOT ACCEPT THE FOLLOWING PROGRAM
FILES FOR GRAPHIC IMAGES: Microsoft
Publisher, Microsoft Word, Powerpoint, Excel, Word Perfect.
NOTE: Who's Who cannot make corrections to ads
submitted by clients, nor be responsible for copy mistakes or copyright
infringement contained within ads supplied by advertisers.
ALL ADS MUST BE APPROVED FOR QUALITY AND CONTENT BY THE
EDITOR.
Who's Who will make no corrections to camera-ready artwork once received by
us. After publication, all camera-ready artwork and disks/CDs will be returned
unless requested to be kept on file at Who's Who for future use.
Digital &
Scanned Photos for Ads/Stories
DIGITAL PHOTOS:
We will accept only high quality digital images, at least 800x600 pixel native
resolution* but prefer resolutions of 1,000 pixels or higher. We will not
accept low-res VGA (640x480) images such as those from Sony Mavica, etc. Images
can be .jpg or .tif format. If possible, please send raw, un-manipulated image.
We will adjust color, brightness, contrast, mode, etc to meet our printing
requirements. Large images for the cover or full page ads must be at least
1600x1200 pixel native resolution.
SCANNED IMAGES:
Scanned photos must be at least 300dpi, millions of colors (true color),
or B&W.
*Native resolution is the photo
resolution in pixels direct from the camera, uncropped
E-mail Submission:
Click on the following button to send graphic images, photos, etc.
Naming Files:
When naming files, please be as specific as possible and use your company name.
For example, an ad or photo file sent to us named "Who's Who Ad"
(which we receive a lot of) gives us no indication who the ad is from. Use
something similar to "XYZ Clothing Ad for Who's Who", or "XYZ
Clothing Photo for Who's Who", "XYZ Logo for Who's Who", etc.
If you have any questions, please contact us at
(423) 266-0011
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