DEMOGRAPHICS
General Readership Market Profile

Who’s Who in Chattanooga Readers are:

HOMEOWNERS whose household incomes are $130,000+

New Homeowners
         23% of readers purchased their home in the last 12 months

Home Values	Income
41% $150,000 - $249,999 34% $250,000 - $499,999 5% $500,000+	33% $150,000 - $199,999    10% $200,000 - $249,999 7% $250,000+
Mortgages	Ages
18% $100,000 - $199,999 13% $200,000 - $499,999 1.3% $500,000+	16% 18 – 34 years 72% 35 – 64 years 7% 65+ years
Marital Status	Children
93% are married  7% are single	32% have children  16% of children 6 – 12  11% of children 13 – 17

Gender
         87% of households consist of an adult, female decision maker

Hobbies, Interests & Miscellaneous
        17% Golfers
        22% Finance/Investment
        20% Children’s Items
        38% Computers
        46% Entertainment
        63% Books & Music
        22% Pets
        56% High-Technology
        64% Aggressive Investors
        39% Mail-Order Customers (last 12 months
        48% are Credit Cards users
        3% are United States Veterans

100,000+ readers = 4 readers per copy on average
(includes copies of magazine placed in business lobbies/waiting rooms)